Vancouver, B.C. – March 17, 2021: Better Plant Sciences Inc.(CSE: PLNT) (OTCQB: VEGGF) (FSE: YG3) (“Better Plant” or the “Company”) is pleased to announce the launch of Jusu Home, a new eco-friendly line of household products, including a Rosewood Sweet Orange Laundry Detergent and a Sweet Orange Lime Stainless Steel Cleaner.
To round out the Jusu Home line, new Home Care Bundles are now available on Jusu’s recently revamped website, Getjusu.com. Better Plant currently has 67 different plant-based Jusu Home and Body products for sale and plans to regularly launch new products from its extensive catalogue of proprietary formulas, based on market and consumer data.
A campaign to promote Jusu Home products is underway to run ad placements on Oprah’s SuperSoul Conversations, SHE with Jordan Lee Dooley, and Nutrition Diva podcasts. Jusu Home products are available in Canada at getjusu.com and from trusted retailers such as Nature’s Way Holistic Health Center, Purple Carrot Health Foods and Wellness Inc., and The Cleaning Co-operative.
“The demand for hygiene and cleanliness products suitable for both residential and commercial spaces has been rising, and is expected to continue to rise,” said Joelle Fiorito, Director of Operations for Better Plant. “Jusu Home products are high-quality, eco-friendly, non-toxic, naturally fragrant, and contain no harmful chemicals. They function as a suitable eco-friendly alternative to harsh chemical cleaners and bleaches, which can cause irritation.
Better Plant has increased research and development in this area and is focused on launching high-quality eco-friendly goods.
“We have a loyal customer base that has guided us along the way with genuine feedback and love for our home cleaning products,” said Joelle Fiorito. “Our long-time wholesale customers call us often just to say they don’t know what they would do without our products and that their customers feel the same. It’s an exciting time for Jusu not only because we have our long-term, loyal customers, but also because we are gaining new customers that have just as much love for our products.”
With this new product launch, Getjusu.com is also getting a fresh new look with improved usability and eye-catching features. Notable features of the new eCommerce site include updated images and video content, improved U/X, and subscription services for customers to build their own bundles to reorder.
According to a report by Prophecy Market Insights, The global green cleaning products market accounted for US$ 3.9 billion in 2019 and is estimated to be US$ 11.6 billion by 2029 and is anticipated to register a CAGR of 11.8%.
Jusu Wellness Inc. is a wholly owned subsidiary of Better Plant and it owns and operates Jusu, a full spectrum wellness brand with a mission to enlighten consumers to the protective and effective properties of plant based products. Jusu is committed to making pure, organic, plant-based products for consumption, body and personal care. This includes one JUSU Bar location and brick-and-mortar juice bar franchise opportunities as well as an extensive direct-to-consumer product offering including cold-pressed juices, skin care and body products, aromatherapy and home cleaning lines. Jusu is fully dedicated to offering consumers healthier alternatives to currently available chemical-based skin care, edible, and beverage products.
About Better Plant
Better Plant offers plant-based products for optimum health and wellness. It is a vertically integrated company with a team whose complementary experience enables acquisition, development, manufacturing, and direct-to-consumer distribution of its products. Its all-natural products vary from juice cleanses to home products to personal care products, all without chemicals or harmful ingredients. It has an extensive catalogue of over 400 proprietary plant-based product formulas. Better Plant currently has over 70 plant-based products for sale through eCommerce and/or in retail stores under the brands Jusu, Urban Juve, and Wright & Well. Better Plant also offers operational and support services to companies in which it has an equity interest. Better Plant also owns approximately 27.7% of NeonMind Biosciences Inc. (CSE:NEON).
Penny White, President & CEO
The Canadian Securities Exchange has not reviewed, approved or disapproved the contents of this news release.
Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, “forward looking statements”) under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, brand development, availability of packaging, intellectual property protection, reduced global commerce and reduced access to raw materials and other supplies due to the spread of COVID-19, the potential for not acquiring any rights as a result of the patent application and any products making use of the intellectual property may be ineffective or the company may be unsuccessful in commercializing them; and other approvals will be required before commercial exploitation of the intellectual property can happen. Demand for the company’s products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Better Plant cautions readers not to place undue reliance on forward-looking statements provided by Better Plant, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Better Plant expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.