July 9, 2019 – Vancouver, BC: The Yield Growth Corp. (CSE:BOSS) (OTCQB:BOSQF) (Frankfurt:YG3) is pleased to announce that 130 retail locations across Canada and the US have agreed to sell Urban Juve products with 90 retail locations now live with product. The locations are diverse geographically, and will bring luxury, hemp-powered skincare products to new markets across North America.
Urban Juve appeals to a savvy, health-conscious target market and the 130 retail stores have been strategically selected to help boost brand awareness in this key demographic. Key partnerships include multiple Smart Health Solutions locations in North and West Vancouver, People’s Pharmacy in Vancouver, multiple Vitasave locations in BC and Ontario, Smith’s Pharmacy in Ontario, Brow Down in Saskatoon, Lily Bar Sugaring in Langley, BC, Breathe Vape Lounge in Detroit and Inspired Boutique on Salt Spring Island, BC.
“We’re executing on our marketing strategy to boost brand awareness and increase sales each month. We secured 130 retail locations to carry Urban Juve very quickly,” says Sandi Lesueur, President of Urban Juve. “We believe that we’re reaching the market at the perfect moment. The global demand by consumers for luxury, stylish skincare products continues to grow. Our unisex hemp-infused skin and body products are beautifully packaged and made with quality, clean ingredients. We think our brand is exactly what the market is looking for.”
Another factor driving the brand’s retail success is the leadership team, including industry veterans Tom Bond, former COO of MAC Cosmetics, ranked by Prophet as #12 on the Top 50 Relevant Brands 2016 list, and is owned by Estée Lauder Companies (NYSE:EL), and Jeff B. Smith, previously Chairman of Johnson & Johnson (NYSE:JNJ). The combination of pharmaceutical and cosmetics expertise gives Yield Growth a strategic advantage in the rapidly growing hemp and cannabis topicals industries. The team has the proven expertise to design a sales strategy that can be properly executed.
In addition to the 130 retail locations, a network of temporary pop up shops will also carry Urban Juve products, further expanding the brand’s reach in a cost-effective way. By the end of the year, Urban Juve plans to have 500 stores signed on to carry its luxury hemp face and body products.
About The Yield Growth Corp.
The Yield Growth Corp. develops, manufactures and distributes cannabis and hemp infused luxury product brands Urban Juve and Wright & Well and has a catalogue of over 200 wellness and beauty formulas. It intends to disrupt the international wellness market, which is a $4.2 trillion global economy, according to the Global Wellness Institute, by connecting ancient healing with modern science and technology. Its management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Yield Growth serves mainstream luxury consumers who seek sophisticated wellness products. Its flagship consumer brand, Urban Juve, has proprietary, patent-pending hemp root extraction technology and has 12 patents pending. Yield Growth is building sophisticated international distribution channels and has multiple revenue streams including licensing, services and product sales.
Investor Relations Contacts:
Penny White, President & CEO
Kristina Pillon, Investor Relations
The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, “forward looking statements”) under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, intellectual property protection, and sale of, and demand for, Urban Juve, Wright & Well, UJ Beverages and UJ Edibles products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Yield Growth cautions readers not to place undue reliance on forward-looking statements provided by Yield Growth, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Yield Growth expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.