July 30, 2019 – Vancouver, BC: The Yield Growth Corp. (CSE:BOSS) (OTCQB:BOSQF) (Frankfurt:YG3) is pleased to announce that its all natural hemp skin care line Urban Juve will be featured in the September issue of British Vogue which goes on sale August 2.
Urban Juve’s Anti-aging Serum with Hemp Oil will be included in the print showcase entitled ‘Vogue’s Beauty Highlights’, which has been designed with the intention of promoting a range of hand-selected, premium beauty brands that may yet be undiscovered by British Vogue’s 1.1 million readers and industry insiders.
Vogue is the leading fashion and beauty magazine in the United Kingdom and thought by many to be the most important and influential magazine brand in the world. The big September Issue is the largest issue of British Vogue of the whole year, both in terms of its readership and its physical size. It is the issue which reveals the new season fashion collections from the top designers and, being The Fashion Bible, it is highly and excitedly anticipated by Vogue’s loyal readers. As reported in the Washington Post this week, Meghan Markle, now Duchess of Sussex, guest edited the magazine’s September edition, and used her stint to highlight women who are “forces for change.”
In support of the print campaign Urban Juve will be featured in the September digital showcase, Vogue Retail, which is a subsection on Vogue.co.uk. The digital showcase complements the print showcase and will enable Urban Juve to take advantage of a multi-platform campaign that reaches out to British Vogue’s 3 million website users alongside its 1.1 million print readers.
“Being invited to be included in Vogue’s Beauty Highlights in British Vogue is evidence that Urban Juve is developing a reputation as a quality skin care brand among the elite international beauty community,” says Penny White, Yield Growth CEO. “Our significant investment into market awareness for our extraordinary skin care products is paying off – we have signed a distribution deal for Greece and now we are in negotiations for distribution in South America, Asia and other parts of Europe. We intend to make Urban Juve the most widely recognized cannabis beauty brand in the world.”
Jefferies LLC estimates that the Cannabis beauty market will reach US$25 billion by 2028.
The company also announces a special warrant financing of $0.30 units consisting of one share and one warrant to purchase a share for $0.35 for 2 years. The offering is for proceeds of $1,200,000 with an option for an over-allotment.
About The Yield Growth Corp.
The Yield Growth Corp. develops, manufactures and distributes cannabis beauty and wellness brands Urban Juve and Wright & Well and has a catalogue of over 200 cannabis beverage, edible, wellness and beauty formulas. It intends to disrupt the international wellness market, which is a $4.2 trillion global economy, according to the Global Wellness Institute, by connecting ancient healing with modern science and technology. Its management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Yield Growth serves mainstream luxury consumers who seek sophisticated wellness products. Its flagship consumer brand, Urban Juve, is a bold brand rooted in the synthesis of ancient knowledge and modern technology to create exceptional beauty and wellness solutions. It only uses pure, safe and natural ingredients, including its exclusively derived Hemp Root Oil, as well as Hemp Seed Oil and over 40 essential oils and botanical extracts. Urban Juve, has proprietary, patent-pending extraction technology and has 12 patents pending. Yield Growth is building international distribution and awareness for its products and has multiple revenue streams including services, licensing and product sales.
Investor Relations Contacts:
Penny White, President & CEO
Kristina Pillon, Investor Relations
The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, “forward looking statements”) under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, intellectual property protection, and sale of, and demand for, Urban Juve, Wright & Well, and UJ Beverages products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Yield Growth cautions readers not to place undue reliance on forward-looking statements provided by Yield Growth, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Yield Growth expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.