April 30th, 2019 – Vancouver, B.C. – The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) (Frankfurt: YG3) subsidiary Urban Juve announces a consumer marketing and sales alliance with beauty commerce giant ipsy, which will put Urban Juve hemp based beauty products in ipsy’s Glam Bag and make them available for purchase on Shopper, ipsy’s exclusive ecommerce marketplace.
Founded in 2011, ipsy, the world’s largest beauty community of 3 million+ monthly members, inspires individuals around the world to express their unique beauty. On a foundation of more than half a billion content views every month and relationships with more than 8,000 digital content creators, ipsy has built a highly personalized subscription service and ecommerce marketplace, setting the standard for beauty commerce.
The parties have agreed that Urban Juve hemp root oil products will be featured in the ipsy Glam Bag with product being sent to targeted consumers. Educational videos and product details will augment the deliveries. The campaign tactics aim to inspire those who receive products to review, recommend and re-purchase. Furthermore, ipsy will be posting about Urban Juve’s product on its social channels, which is projected to get millions of impressions.
“Our products in the hands of this engaged ipsy base of beauty, wellness and skincare shoppers will strengthen our launch efforts by raising awareness of the quality and the difference our formulas can make to the feel and appearance of skin,” says Penny White, The Yield Growth Corp. CEO. “The promotional power of educational videos by influential beauty personalities and our own team of experts will reach engaged audiences and communicate our unique brand appeal.”
The campaign is expected to generate targeted leads for the new Urban Juve website and refashioned e-commerce platform launching this month. In addition, Urban Juve products will be featured and available through Shopper, ipsy’s exclusive marketplace where ipsters can shop for their favorite beauty products and earn cash back.
According to Forbes, “The subscription e-commerce market has grown by more than 100% percent a year over the past five years, with the largest retailers generating more than $2.6B in sales in 2016, up from $57.0M in 2011…Amazon Subscribe & Save, Dollar Shave Club, Ipsy, Blue Apron and Birchbox are the five most popular subscription sites in 2018.”
About The Yield Growth Corp.
The Yield Growth Corp. is dedicated to the rapid and sustainable growth of cannabis wellness assets. It develops, manufactures and distributes cannabis and hemp infused luxury product brands Urban Juve and Wright & Well and has a catalogue of over 200 wellness and beauty products in development. It intends to disrupt the international wellness market, which is a $4.2 Trillion Global Economy, according to the Global Wellness Institute, by connecting ancient healing with modern science and technology. Its management and advisory team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Yield Growth serves mainstream luxury consumers who seek sophisticated wellness products. Its flagship consumer brand, Urban Juve, has proprietary, patent-pending hemp root oil extraction technology and formulas. Yield Growth is building sophisticated international distribution channels and has a consumer marketing and sales alliance with ipsy, the world’s largest beauty community.
Investor Relations Contacts:
Penny White, President & CEO
Kristina Pillon, Investor Relations
The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, “forward looking statements”) under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, intellectual property protection, and sale of, and demand for, Urban Juve and UJ Topicals products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Yield Growth cautions readers not to place undue reliance on forward-looking statements provided by Yield Growth, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Yield Growth expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.