October 2, 2019 – Vancouver, B.C. – The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) (Frankfurt: YG3) is pleased to announce that it will introduce the Urban Juve Botanical Throne for Influencers at the Urban Juve skincare launch in the United States at the upcoming ipsy Live event, to be held at Center 415 in Midtown Manhattan, New York, on October 11th—13th, 2019.
According to Business Insider, the influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Business Insider Intelligence estimates, based on Mediakix data. “Partnering with influencers is already familiar to many brands, but the market is undergoing constant change: Brands must continually evolve their strategies accordingly.”
Urban Juve will have a branded 10 x 12 space complete with a skin assessment survey triggered through QR codes printed on the packaging of its Ultra Hydrating Lip Balm with Hemp Oil that will be gifted to attendees of the event. Urban Juve will also hold a contest with a giveaway prize to encourage social media engagement. Urban Juve recently created branded GIFs for Instagram stories to inspire the more than 4,000 attendees to post and reach new audiences from the event. These can be found under the search term “Urban Juve” in Instagram stories or “FindYourJuve” in tags. Promotions exclusive to the event are expected to drive e-commerce sales. Urban Juve will be gifting Daily Ritual Body Oils to influencers and educating them about the ingredients and use of these unique products.
The Urban Juve booth is comprised of two light-boxes showcasing the brand’s revamped imagery and “Powered by Hemp” seal. A customized botanical throne will be at the center of a social media geared photo opportunity within the booth. The event team plans to highlight some of Urban Juve’s key botanical ingredients through the use of props brought to life by a top New York based creative agency. The botanical throne will be used in future Urban Juve events and styled shoots to increase brand awareness and influencer engagement with the Urban Juve brand.
“Urban Juve intends to ramp up its influencer marketing, which already engages with over 100 influencers,” says Penny White, Yield Growth CEO. “Our Botanical Throne offers influencers and consumers an inviting way to feature themselves in social media with Urban Juve products, and our new instagram GIFs offers additional brand marketing through Instagram stories.”
The inaugural ipsy Live event celebrates beauty influencers, including the industry’s top tastemakers from YouTube, Pinterest, and Instagram. The event features a combination of on-stage performances, workshops, meetups, and networking opportunities, with a focus on video, sharing, and self-expression. Over 4,000 influencers and cosmetic enthusiasts are expected to attend. ipsy Live’s expected audience includes up-and-coming influencers, ipsy mega-fans and brands interested in reaching beauty vloggers and bloggers in person. As a silver sponsor of the event,Urban Juve anticipates a high level of social media engagement and will be featured on multi-branded posts, with the potential to reach ipsy’s 2.3 million Instagram followers and 5.4 million Facebook followers.
About The Yield Growth Corp.
The Yield Growth Corp. develops, manufactures and distributes hemp and cannabis infused product brands Urban Juve and Wright & Well and has a catalogue of over 200 wellness and beauty formulas. It intends to disrupt the international wellness market, which is a $4.2 trillion global economy, according to the Global Wellness Institute, by connecting ancient healing with modern science. Its management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Yield Growth serves mainstream luxury consumers who seek sophisticated wellness products. Its flagship consumer brand, Urban Juve, has proprietary, patent-pending extraction technology and has 12 patents pending. Yield Growth is building sophisticated international distribution channels and has multiple revenue streams including services, licensing and product sales.
Investor Relations Contacts:
Penny White, President & CEO
Kristina Pillon, Investor Relations
The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, “forward looking statements”) under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, intellectual property protection, and sale of, and demand for, Urban Juve, Wright & Well, and UJ Beverages products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Yield Growth cautions readers not to place undue reliance on forward-looking statements provided by Yield Growth, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Yield Growth expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.